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Success Stories
“Thank goodness! – finally a program that has worked exactly as I had positioned it to and hoped…HookLogic has been the exact tool we needed to motivate on-line shoppers to choose us first over our competition and visit the showroom in person before heading to other dealers. Our conversion rate for gift card redemption customers into sales is 59%. That’s a great hook!”
Leah George Hooks, Marketing/Advertising, Dick Brooks Automotive
“We have discovered that not only is the HookLogic technology an important part of our website strategy, but is also very effective in our Event Marketing Campaigns, Microsite Campaigns and Permission Based Marketing. We use it to attract clients to our showrooms and to anchor appointments … perhaps, one of the best things we have done in a long line of eBusiness strategies over the past few years!”
Shaun Kniffin, Director of Internet Sales and eBusiness Development, Germain Motors
“Hook Logic has been the most important addition to our website since we added inventory 12 years ago. The team is creative and energetic – we’ve really been able to craft a custom solution that works and makes sense – and cents – for us.”
John Quinn, Marketing Director, MotorWorld Automotive Group
“HookLogic has quickly become one of our most cost effective tools in converting third party Internet leads to sales. We have also been able to dramatically improve the number of quality first party leads generated from our website. The HookLogic team is very proactive in making suggestions to improve our performance, and their level of support after the initial implementation has been great.”
Andrew DiFeo, General Manager, Hyundai of St. Augustine
“Being part of a multiple location dealer group, implementing a new product or program can be a daunting task! We simply can not afford to lose productivity from our corporate or store employees at any time. Thankfully, the team at Hook Logic made rolling out their product line up simple and painless. They worked directly with our web provider to the point that we had a nearly hands-off implementation on our end. We answered a few basic questions via e-mail and told Hook when we wanted to go live and they made it happen, both seamlessly and on time. Since going live, any questions or concerns have been handled immediately and thoroughly. The level of service provided so far has been second to none. Best of all, we started selling vehicles using Hook Logic quite literally on day ONE.”
Peter Deiser, Director of Internet Sales, Ed Morse Automotive Group
“Have I told you how great your product is? My fairly large dealership implemented the HookLogic feature and have been extremely happy with the results. Our customers have been happy as well. At first we thought that people would come in just to get the gift card. We have seen that 98% of the leads who show up at our store are in the market for a new or used car. It’s a great tool. Internet sales have increased and we highly recommend Hook Logic! Thanks a bunch. Your customer service is excellent!”
Dan O’Neil, Internet Sales Manager, Heritage Honda Parkville
“We were impressed. This convinced the biggest skeptics, and proved that targeted incentives work. Originally we were concerned that these might just be leads we would have already gotten. However after reviewing site traffic it was clear the Hook Logic submissions were incremental.”
Daniel Boismier, Internet Director, The Suburban Collection
“Shortly after enrolling in the HookLogic incentive program for our website, a customer walked into the dealership to have the coupon redeemed. One of our salespeople engaged her in conversation and determined which vehicle she was interested in driving. During their conversation, the customer indicated that she really wasn’t that interested in a Nissan but had stopped in to redeem the coupon on her way to another dealership. However, the salesperson’s vehicle knowledge, the vehicle itself, and the treatment she received here, caused her to change her mind and purchase a Nissan from us. We wouldn’t have had that opportunity without the HookLogic incentive bringing her into the dealership.”
Kristen Walker, Director of Marketing, WN Motors
